How do pricing changes affect ARR, and what considerations should be tracked in forecasting?

How do pricing changes affect ARR, and what considerations should be tracked in forecasting?

• A. Price increases have no impact on ARR.
• B. Price increases raise ARR; track timing, applicability (new vs existing), potential churn impact, and lag in adoption when forecasting.
• C. Price increases reduce ARR due to churn.
• D. Pricing changes only affect new customers.

Answer: (B)